Break a leg - Branding

Context and Challenge

Client:

Break a Leg - Clothing brand for skaters.

Project Objective:

Create a brand identity that resonates with young people and teenagers, mainly males, who practice skateboarding and have an alternative lifestyle.

Scope of Work:

Development of logo, color palette, typography, and style guide for various applications.

Research and Discovery

Culture:

Defining Characteristics: Modern, Easy-going, Open-minded.

Artistic Style: Maximalist yet fresh.

Audience:

Target Audience Profile: Young people and teenagers, male, punk, skater, and alternative style.

Voice:

Communication Tone: Trustworthy, Approachable, Informal.

Feelings:

User Experience: Feeling secure, Energized, Emotional.

X Factor:

Unique Differentiators: Innovate, Convey, Inspire.

Experience Passion & Danger

Conceptualization and Design

Embrace the Edge

Final Brand Description:

"Break a Leg” is a comfortable yet high-quality clothing brand, ideal for practicing street skateboarding. It features a maximalist and fresh style, aimed at a young, middle to upper-middle-class audience. It reflects an alternative, rock, and punk lifestyle with exclusive designs.

Core Ideas:

Youth and energy.

Illustration.

Inspiration.

Exclusivity.

Maximalist designs.

Dark color palette, grays, white, and subtle primary colors.

Implementation and Results

Final Branding Elements:

Logo: Designed to reflect the brand's energy and alternative style.

Color Palette: Predominantly dark with grays, white, and subtle touches of primary colors.

Typography: Modern and easy-going, complementing the brand's style.

Style Guide: Detailing the application of the branding across various supports such as clothing, business cards, stationery, website, and social media.

Branding Applications:

Visual examples of how the branding was applied to clothing, packaging, promotional materials, and digital platforms.

Savor the Intensity

Live the Rush

Technologies and Tools

Software Used:

Adobe Photoshop Adobe Illustrator

Feedback and Review Process:

Constant communication with the client through meetings and progress presentations.

Iterations based on feedback to refine the design.

Sense the Adventure

Achievements and Learnings

Explore the Excitement

Project Impact:

Increased visibility and positive perception of the brand.

Creation of a cohesive and attractive identity that resonates with the target audience.

Testimonials:

Positive feedback from the client and acceptance in the target market.

Lessons Learned:

The importance of effective and constant communication with the client.

Adaptability to iterate and improve the design based on feedback.

Impact and Benefits

Personal Contribution:

Leadership in the conceptualization and design of the branding.

Coordination with the client and team to ensure coherence and quality of the final result.

Added Value:

Creation of a distinctive brand that captures the essence and energy of the target audience.

Increased loyalty and emotional connection with customers.

Use Cases:

Description of specific situations where the new branding had a positive impact, such as skate events and social media promotions.

Taste the Adrenaline

For more details and to explore the project.

Discover the complete branding project for "Break a Leg" on Behance. See how the modern, maximalist designs come to life through detailed visuals and creative concepts.

Behance

Check out the comprehensive branding guide for "Break a Leg." This document outlines the brand's visual identity, including logo designs, color palettes, typography, and usage guidelines to ensure consistency across all platforms.

Branding

Visit the project website to delve deeper into the branding journey of "Break a Leg." Explore the process, from initial concepts to the final implementation, and see how the brand identity was crafted to resonate with its target audience.

Web site